Are You Looking For A Growth Market?
The number of U.S. adults over the age of 50 will soar over the next ten years. In fact, U.S. Census Bureau data shows that 50+ adults will be the only growth demographic - measured by age - between now and 2015. The Baby Boomer generation will enter its 50s and 60s and is set to be prime candidates for a work at home business opportunity.
Some marketers think the biggest opportunity to add people to their home based business opportunity lies in the young consumer. Nothing could be further from the truth. Boomers are actively searching for new income opportunities; where as the young consumer can easily become overwhelmed in today's dynamic marketplace.
Many companies hesitate when it comes to marketing new ideas to the Boomer generation, especially ideas that have a focus on technology. Often they say older consumers are resistant to change and don't adapt well to new technology.
Baby Boomers are just as open to new ideas as younger consumers. The Boomer generation broke the mold during every stage of life, middle age is no different. As Boomers hit midlife, they're open to a wide range of new home business ideas and experiences.
Baby Boomers have always been at the forefront when it comes to embracing new ideas and technologies. During the course of their adult lives, Boomers have embraced PC's, cell phones, PDAs, e-mail, and voicemail, all new ideas that can be used in a work from home environment or an internet home based business opportunity.
When it comes to the Internet, the story is no different. Boomers are using the web at nearly the same rates as other age groups, and in just about the same way. The fact is 70% of adults age 50 to 64 are online today. This is only about 12% less than younger age groups. While fewer 50+ Internet users have access to a broadband Internet connection than the general online population, their overall usage patterns mirror other age segments. They're more likely than GenX'ers to use the web to gather information, nearly as likely to shop online, and they're avid consumers of business and health related information.
If today's trends continue, even more Baby Boomers will be online in the years ahead as the overall U.S. population ages. Over the next ten years the 50+ web audience will include more of today's younger Boomers and we will see many use those skills to develop an internet home based business in provide extra income. Social networking, multimedia and blog sites will also continue to gain popularity among the Boomer generation.
The opportunity for entrepreneurs looking to tap into the ever growing 50+ market in the years ahead will be enormous. It's not hard to imagine small or even large web-based businesses succeeding in this virtually untapped market. The key will be to provide a highly rated online business opportunity for the Baby Boomer generation. One that is easy to follow, appeals to a broad range of individuals and is not outrageously expensive.
God Bless and Always Remember To Make It A Great Day!!
Michael J Kohn
New Image Marketing Group, Inc.The 50 Plus Generation, An Untapped Home Based Business Niche